You've heard about it, now give it a go yourself - Nintendo's oft-talked about Brain Training is coming to America, retitled as Brain Age. One of the reasons Brain Training has gotten such attention is its surprising popularity with older Japanese gamers, many of whom have never played a video game before.
Brain Age (known as Brain Training in Japan) was inspired by the work of Professor Ryuta Kawashima, a prominent Japanese neuroscientist. His studies evaluated the effect of performing reading and mathematic exercises to help stimulate the brain.
"Young or old, everyone looks for ways to get a mental edge," says Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "Our brain-training series, led by Brain Age, builds on the popularity of word and number puzzles and acts as a treadmill for the mind."
Brain Age offers a series of mental challenges in categories such as word memorization, counting and reading. Big Brain Academy, the second in the Brain Training series and also coming to America (known in Japan as Brain Flex), deals with subjects such as logic, memory, math and analysis. Eight people can play on a single card, and each activity takes less than a minute to complete. The more often people play, the better they get at completing the challenges, and thus lower their estimated "brain age."
Nintendo is looking to appeal to older gamers outside of Japan much as they did within it; They've announced plans to advertise Brain Age in Saga, a UK magazine aimed at readers over 50.
"I haven't seen this game yet, but from what I've read about it, it sounds like it could be terrific for [our readers]," [Saga rep] Soames told GamesIndustry.biz, adding that 'Use it or Lose it' - Saga's puzzle page - is one of the most popular sections of the magazine.
"We've done several pieces in the magazine recently drawing on medical research which shows it is exactly that - if you don't use it, you lose it. [Playing games] is one of the ways to stay mentally sharp and alert."
Brain Age is planned for an April 17 release. Big Brain Academy, will follow soon after on May 30.
Source: Joystiq