Hooray!

Official word has come down from the heavens, and the Nintendo Revolution is now the Nintendo Wii. Yes, like "we." Or wee or whee or any other number of puns that must already be flowing into your mind (flowing, one expects, much like a flood of wee after a three hour movie). The official site has this to say about the name:

Introducing ... Wii. As in "we." While the code-name "Revolution" expressed our direction, Wii represents the answer. Wii will break down that wall that separates video game players from everybody else. Wii will put people more in touch with their games ... and each other. But you're probably asking: What does the name mean? "Wii sounds like 'we,' which emphasizes this console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii. "Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play. And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd. So that's Wii. But now Nintendo needs you. Because, it's really not about you or me. It's about Wii. And together, Wii will change everything.

Isn't it delightfully horrific? Over a dozen barges are being put into service solely to transport the vast quantities of terrible jokes that this naming will bring forth. "I can't wait for E3 when Reggie will show us his Wii!" "My girlfriend thinks I like playing with my Wii more than playing with her!" "If I can't have a Wii right now, I'm just gonna explode!"

Oh, God. Nintendo, you never disappoint.

Update: CNN has an interview with Perrin Kaplan at Nintendo about the name. One of the reasons cited for naming the console now instead of at E3 is to give gamers time to vent, so they'll be used to it by the show and won't be distracted from the games. If you know people are going to need time to vent about your name, shouldn't that indicate that it's a bad choice?