Did these guys have a stroke in the last year or two? What the hell happened here?

Sony has launched a new line of merchandise called Playstation Signature, a collection of higher-end items for more "sophisticated" Playstation users. After all, what classy wine connoisseur wouldn't want this 2,100 yen ($19) wine glass with barely visible Playstation face buttons etched onto it?

But of course, you're so classy, that's far too little money to spend for you. Then how about a 15,000 yen ($133) crew neck knit shirt? Or a 73,000 yen ($650) wrist watch with leather strap? Or how about some brain damage, the kind you'd need to buy this crap? That's free. I'd like to see the Venn diagram that illustrates the microscopic intersection of the "people who buy video game merchandise" and "style-minded sophisticates who spend $650 on a watch" sets. Spending that much on inflated collector prices on Ebay for some gaudy piece of plastic with your favorite anime character on it doesn't count.

I guess Sony is trying to butter up the only people who can afford their console. Pictures from the rest of the line can be found here.