Kikizo claims to have the PS3's final ad slogan, for Europe at least, revealed at Leipzig. The motto? "This Is Living." ...Yeah.

The seductive, ludicrously shiny black casing of PS3, marked with the iconic lettering of the PS3 logo, disintegrates into a thousand pieces before re-forming into a bold, bubbly font spelling the words This is Living, a logo in itself which beats like a heart twice 'up-close' and then twice 'distant' (repeat)...

I find it a little odd that, if this is the final marketing slogan, none of the few billion media outlets at LGC noticed it. So there's still a question of whether this is truly what they're going with. I can only hope for Sony's sake that it isn't, because it sounds like the tagline for a commercial selling adult diapers.