When I Think Rock, I Think Chicken
For those who felt the Pontiac and Axe ads in Guitar Hero III were too tasteful:
"KFC and Guitar Hero® share a fan base that celebrates good music and great food," said Javier Benito, executive vice president of marketing and food innovation for KFC. "We're confident chicken lovers and gaming enthusiasts will come together to enjoy our breakthrough in-game integration and amazing giveaways."
Imagine being the kind of person who has to say those words out loud and live with himself.
At any rate, between the product placement, the cringe-inducing advertisements and adding a vocal track to Joe Satriani's instrumental Satch Boogie, it's good to see the series is in safe hands. As those hands plummet towards the earth wreathed in flame.